Paul Leonardi is the Duca Family Professor of Technology Management and the Investment Group of Santa Barbara Founding Director of the Master or Technology Management Program at UCSB. He holds appointments in the Technology Management Program and the Department of Communication. Leonardi’s research, teaching, and consulting focus on helping companies to create and share knowledge more effectively. He is interested in how implementing new technologies and harnessing the power of informal social networks can help companies take advantage of their knowledge assets to create innovative products and services. Leonardi has won awards for his research from the Academy of Management, the American Sociological Association, the Alfred P. Sloan Foundation, the Association for Information Systems, the International Communication Association, the National Communication Association, and the National Science Foundation.