Joe Walther
  • Director
  • Faculty Research Affiliate

Joseph B. Walther is the Mark and Susan Bertelsen Presidential Chair in Technology and Society, and a Distinguished Professor of Communication at UCSB. A behavioral scientist and theorist, his work concentrates on how people present themselves to one another via the Internet and how they use the Internet to shape how they want to be known to each other; how they get to know others and decide who to like or trust, and how they develop relationships online that affect their work or social roles. Applications of his work in personal relationships, online groups, education settings, and inter-ethnic conflict have had a significant influence across a number of fields. Prior to UCSB, he was the Wee Kim Wee Professor in Communication Studies at Nanyang Technological University, Singapore, and has also taught at Michigan State, Cornell, Northwestern, the University of Amsterdam, and Manchester University.

Paul Leonardi
  • Associate Director
  • Faculty Research Affiliate
  • Steering Committee Member

Paul Leonardi is the Duca Family Professor of Technology Management and the Investment Group of Santa Barbara Founding Director of the Master of Technology Management Program at UCSB. He holds appointments in the Technology Management Program and the Department of Communication. Leonardi’s research, teaching, and consulting focus on helping companies create and share knowledge more effectively. He is interested in how implementing new technologies and harnessing the power of informal social networks can help companies take advantage of their knowledge assets to create innovative products and services. Leonardi has won awards for his research from the Academy of Management, the American Sociological Association, the Alfred P. Sloan Foundation, the Association for Information Systems, the International Communication Association, the National Communication Association, and the National Science Foundation.