Dr. Susan Herring, “Video Face Filters in Social Media: Effects on Self-concept, Trust, and Social Interaction"

Event Date: 

Friday, February 17, 2023 - 4:00pm

Event Location: 

  • SSMS 1009

Susan Herring is a CITS Visiting Researcher.

“In this talk, I will present findings from a two-phase investigation into the uses and effects of video face filters, augmented reality 3-D animations overlaid on the image of one’s own or another person’s face. One-on-one semi-structured interviews were conducted with video filter users from China, India, South Korea, Spain, and the US, who indicated their attitudes toward video filter use, what filters they use and how different types of filters make them feel, who they use filters with and why, and how they might respond to deceptive filter use. Then a survey experiment was conducted in which attractiveness was manipulated via beauty enhancement filters in order to assess the effects of the manipulation on online requests for donations. We asked whether the halo effect found for beauty in previous studies obtains for filtered faces, and at what point enhancement via filters is perceived as fake, thereby potentially undermining trust and detracting from the speaker’s communicative goal. Key findings from each study will be presented, organized around the themes of self-concept and trust, particularly as regards the use of beauty filters, as well as interaction at different levels of publicness with different social relationships.”