Paul Leonardi is the Duca Family Professor of Technology Management and the Investment Group of Santa Barbara. He was the founding director of the Master of Technology Management Department at UCSB. He holds appointments in the Technology Management Program and the Department of Communication. Leonardi’s research, teaching, and consulting focus on helping companies create and share knowledge more effectively. He is interested in how implementing new technologies and harnessing the power of informal social networks can help companies take advantage of their knowledge assets to create innovative products and services.